Viral Marketing in the Yahoo! Directory

Wikipedia: Viral Marketing
Explores the popularity of viral marketing with reference to its history, methods, and barriers. Includes notable real life examples.
en.wikipedia.org/wiki/Viral_marketing
Six Simple Principles of Viral Marketing
Web Marketing Today article describing an Internet advertising strategy that encourages individuals to share a marketing message with others.
www.wilsonweb.com/wmt5/viral-principles.htm
Anatomy of Buzz, The
Emanuel Rosen explains how to create word-of-mouth marketing.
www.emanuel-rosen.com
BusinessWeek: Buzz Marketing
2001 cover story on the emergence of viral marketing, with review of its pros and cons.
www.businessweek.com/magazine/content/01_31/b3743001.htm
Word of Mouth Marketing Association
WOMMA is the official trade association for the word of mouth marketing industry, pioneering the art and science of amplifying genuine consumer enthusiasm.
womma.com
Adverblog: Viral Marketing
Blog archive featuring examples of viral marketing. Includes videos.
www.adverblog.com/archives/cat_viral_marketing.htm
Viral Marketing Tips
Definitions, examples, and suggestions for this proactive approach to online advertising. Includes links to viral marketing resources.
www.tamingthebeast.net/articles/viralmarketing.htm
iMedia Connection: Beyond Word of Mouth
Brandon Evans proposes that marketers who view consumers as partners rather than target markets will reap the rewards.
www.imediaconnection.com/content/1063.asp
BusinessWeek: Virus Marketing Alert!
Ellen Neuborne discusses the possible backlash of viral marketing techniques.
www.businessweek.com/magazine/content/01_12/b3724628.htm
Five Rules of Viral Marketing
2007 article by Sean Carton. Points out common mistakes made by marketing pros when attempting to use viral marketing.
www.clickz.com/showPage.html?page=3624847
FreeSticky.com: Viral Marketing Tricks
Introductory article to viral marketing. Explores the power of Internet advertising with a word-of-mouth bent.
www.freesticky.com/stickyweb/articles/viralmarktricks.asp
Viral Marketing: Spread a Cold, Catch a Customer
Article from The Business Journal of Phoenix that explores the emergence of viral marketing.
phoenix.bizjournals.com/phoenix/stories/1999/06/28/newscolumn8.html
About.com: Viral Marketing
Collection of articles that explore the value of customer-driven marketing.
marketing.about.com/od/viralmarketing
Viral Marketing and Buzz - MarketingVOX News
Collection of case study articles discussing the effects of viral marketing campaigns.
www.marketingvox.com/archives/categories/viral_marketing_buzz